Natural and Organic Beauty

The secret to beautiful, young looking skin is in the purity of the ingredients

11 May 2013

PAUL PENDERS AWARD WININING SKINCARE NOW AVAILABLE AT PURA NATURALS



THE HISTORY OF PAUL PENDERS

Over 100 years ago Paul's great grandfather developed a formulation that has become the foundation of all Paul Penders products. Paul's mother, a beautician, incorporated this herbal formula developed by her father into the many treatments used in her beauty salons in Holland. This formulation was passed on to Paul who developed them into the range we have today.

THE MAGIC OF LevensESSENTIE

Guided by this family tradition, Paul created LevensESSENTIE Gold® (meaning life's essence), a herbal extract combining 23 organic or wild herbs from around the world. Because of the wonderful healing, nurturing and nourishing properties of LevensESSENTIE it is now incorporated into every Paul Penders product - revealing the secrets of amazing skin care!

The 22 certified organic herbs that Paul Penders products use are: angelica, arnica, calendula, chamomile, elderflower, ginger, ginseng root, honeysuckle, hops, horsetail, juniper, lavender, lemon balm, nettle, pegaga, peppermint, rosemary, sage, st.john’s wort, turmeric, witch hazel, yarrow.

NO ANIMAL TESTING POLICY

Paul Penders was first in no-animal testing. This policy started in Holland in 1976. The name Paul Penders has stood for no-animal tests for over 25 years. In the early days in Europe, Paul  was an animal rights activist and was at the centre of a notorious fight with the Dutch FDA. He vigorously fought to ban animal tests for cosmetic products and their ingredients and in 1996, Paul's native Holland became the first country in the world to make it illegal to conduct animal tests for cosmetics.

Company Statement
"To be seen as a positive, trustworthy, enthusiastic, friendly, pioneering, environmentally conscious company that practices with loyalty and integrity and supports humanitarian causes; to continue providing unique, high quality products combined with personal customer service to achieve exceptional consumer satisfaction."

21 Jan 2013

INTRODUCING OUR RED WINE RESVERATROL AND ROSE OIL SKIN CARE

Resveratrol and the "French Paradox"

Resveratrol first came to the attention of scientists when a study was conducted in Southern France as to why heart disease was relatively low in France despite a diet rich in saturated fats. This phenomenom is often referred to as the "French Paradox". The French are well known for their love of wine and research indicates that there is a connection between the amount of red wine consumed in France and the low incidences of cardiac disease.

Resveratrol is a naturally occurring compound found in a variety of sources including blueberries, peanuts, Japanese Knotweed, grape skin and red wine, with grape skin and red wine being the richest source of resveratrol.

It's powerful anti-oxidant and anti-aging abilities has meant that resveratrol has been popular as a supplement for some time and it has been dominating the field of anti-aging research for years.  Recently, it's addition to skin care as an active ingredient means it has also become the latest anti-aging skin care must have!

Resveratrol is reported to stimulate cellular turnover and to increase collagen and elastin production, thereby reducing wrinkles.  It is also a powerful and efficient antioxidant and free-radical fighter.  In addition, prelimimary research shows that it may fight skin damage caused by ultraviolet light. Pretty amazing don't you think?!


Rose Oil in Skin Care

The Beautiful Rose! The symbol of love, purity and beauty. Loved by many and without doubt one of the most beautiful flowers in existence. The precious essential oil of the rose is a treasure for facial skin care and is particularly known for it’s anti-aging properties and aroma. It is used extensively in many skin care products and perfumes.

Roses are highly regarded for their many health and skin care benefits and, although rose oil is suitable for all skin types, its antibacterial, antiseptic and mild astringent properties make it especially valuable for dry, sensitive and mature skin.

It moisturises, hydrates, soothes and calms the skin and is useful in reducing the redness caused by enlarged capillaries. It also tones, lifts and helps smooth away fine lines and wrinkles. It has also proven to be very useful when treating eczema.

Did you know ...

  • The rose has been a part of ancient beauty rituals for centuries with rose petals and oils being used in baths, perfumes and medicinal purposes by the ancient Greeks and Romans;
  • Cleopatra not only loved to bath in milk and honey but also used rose petals in her bath;
  • The rose was one of the first plants to be distilled and is thought to have originally come from Central Asia;
  • Rose (rosa) comes from a Greek word “rodan” meaning “red”.

Our new Red Wine Resveratrol and Rose Oil skin care collection has been made using 100% natural and organic ingredients. 

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